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    Melbourne dial stuck in neutral

    29/08/2019 - Author: admin - Comments are closed


    If anyone in Melbourne radio was looking for an excuse to break out the champagne yesterday, they didn’t find it in the latest ratings – across the board, the survey threw up a steady-as-she-goes set of numbers that equally provided no reason for the drowning of sorrows. And though they were preparing for a party at DMG Radio, that was to mark the first anniversary of its newest on-air venture, smoothfm.The vital numbers from survey three for 2013

    At the top of the radio pile, the figures suggest dials were stuck in position across the city for the April survey period. At the top, the usual suspects: 3AW, with 12.7 per cent of the total audience, up 0.1 on the previous month, with 774 ABC in second, unchanged on 11.4 per cent. In the mornings head-to-head between Neil Mitchell and Jon Faine, no bragging rights, with a dead-heat of 13.3 per cent; this was a rise for Mitchell, who lost the previous survey to Faine (13.2 per cent to 12.9 per cent) after a significant audience drop.

    There was a correction at breakfast, with long-time leaders Ross and John at 3AW reclaiming the full-point drop they recorded last time.

    In the FM battleground, Fox remains on top (9.6 per cent, up from 9.2 per cent) with Gold, Triple M, Nova, Mix and smoothfm next in line. The Eddie McGuire-led Triple M crew crept past Nova (Triple M up from 7.6 per cent to 8.3 per cent, Nova slipping from 8 per cent to 7.3 per cent). This was a good survey for Gold, which held on to its significant leap from the last survey – happy days for breakfast team Brigitte Duclos and Anthony ”Lehmo” Lehmann, who were punted from Australian Radio Network sister station Mix early last year to take the Gold breakfast slot from veterans Grubby and Dee Dee. The move has worked: after a big 1.6 per cent lift last survey, Duclos and Lehmann crept up again in April, pipping Nova’s Dave Hughes and Kate Langbroek.

    On the very day of the latest survey release smoothfm turned one year old, and recorded some numbers worth celebrating. Under the banner of ”soft adult-contemporary rock”, the station has been growing steadily with its celebrity-heavy list of announcers (ranging from Michael Buble, pictured, to Richard Wilkins). And it hasn’t been afraid to experiment, even getting Julia Gillard and Tony Abbott in to guest host and play some favourite tracks.

    And finally a couple of radio notes from up north, where 2Day FM shrugged off the royal prank scandal of late last year to reclaim the FM ratings crown in Sydney, with WSFM’s brief hold on the title surrendered to the traditional victors. None of this was thanks to 2Day’s notorious breakfast team, with Kyle Sandilands and Jackie O actually recording an audience decline, though they remained the FM leaders in the timeslot.

    Also in Sydney, ABC veteran Adam Spencer chose ratings day to announce he will end his 14-year stint at the broadcaster in December – a surprising, significant loss for Aunty, and one that leaves the coveted breakfast slot at 702 open for the first time since Spencer (pictured) took over in February 2006. ”It’s been an absolute thrill … and a privilege to host the 702 breakfast show,” he told listeners. ”You’re always going to miss it when it is gone but now feels right. I look forward to kicking back with Alex Ferguson, Barbara Walters and Ricky Ponting on a beach somewhere. I’ll be the one holding their towels!”

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